How we helped a global nonprofit clarify its message, refresh its brand, and inspire more action.
From Confusion to Clarity:
A Story Driven Transformation for Water By Women
How we helped a nonprofit doing powerful work in 48 countries connect with donors through better messaging, a refreshed brand, and a redesigned website.
THE CHALLENGE:
A Life-Changing Mission Was Getting Lost in Translation
Water By Women had an incredible story: empowering women to provide clean water for their communities. But their old website was confusing, their message was unclear, and their brand didn’t match the scale of their impact. Potential donors didn’t fully understand what they were supporting and that meant missed opportunities for growth.
THE SOLUTION:
We Clarified Their Message, Refreshed Their Brand, and Rebuilt Their Website from the Ground Up
Messaging Strategy
We used the Story framework to clarify their message, define their audience journey, and position Water By Women as the guide.
Brand Refresh
New visuals, typography, and layout brought a bold, trustworthy feel to match the global scale of their work.
Website Redesign
We redesigned the site for clarity, emotion, and conversion, making it easier for users to understand, engage, and give.
THE RESULTS:
A Clearer Message That Paid Off. Literally.
The brand now matches the mission.
The old brand felt small and grassroots. The refreshed visuals and messaging now reflect the global scale and long-term impact of their work, building trust with large donors and partners.
483% Return on Ad Spend in the First 60 Days
With a clarified message, refreshed visuals, and focused website experience, Water By Women launched paid ads that didn’t just get clicks, they got results. In the first 60 days, they saw a 483% return on ad spend, proving that clarity converts.
The difference?
Same mission. Same Audience. A Clearer Message.
The new brand and story finally gave potential donors a reason to stop scrolling, lean in, and take action.