From Confusion to Clarity:
A Story Driven Transformation for Water By Women
How we helped a nonprofit doing powerful work in 48 countries connect with donors through better messaging, a refreshed brand, a redesigned website and ad campaign development.
THE CHALLENGE:
A Life-Changing Mission Was Getting Lost in Translation
Water By Women had an incredible story: empowering women to provide clean water for their communities. But their old website was confusing, their message was unclear, and their brand didn’t match the scale of their impact. Potential donors didn’t fully understand what they were supporting and that meant missed opportunities for growth.
THE SOLUTION:
We Clarified Their Message, Refreshed Their Brand, and Rebuilt Their Website from the Ground Up
Messaging Strategy
We used the Story framework to clarify their message, define their audience journey, and position Water By Women as the guide.
Brand Refresh
New visuals, typography, and layout brought a bold, trustworthy feel to match the global scale of their work.
Website Redesign
We redesigned the site for clarity, emotion, and conversion, making it easier for users to understand, engage, and give.
THE RESULTS:
A Clearer Message That Paid Off. Literally.
The brand now matches the mission.
The old brand felt small and grassroots, leaving potential donors feeling skeptical if their gift would make a tangible, lasting impact. The refreshed visuals and messaging now reflect the global scale and long-term impact of their work, building trust with large donors and partners.
Real Growth, Real Fast
Once Water By Women launched their new brand, clarified their message, and started running ads rooted in story, everything changed. The website went from averaging 75 visitors a day to 775 (A 10X increase) because the message finally clicked with the right audience.
People weren’t just seeing the ads.
They were clicking. Reading. Staying. Giving.
Why?
Because the message, value, and call to action was clear.
483% Return on Ad Spend in the First 60 Days
With a clarified message, refreshed visuals, and focused website experience, Water By Women launched paid ads that didn’t just get clicks, they got results. In the first 60 days, they saw a 483% return on ad spend, proving that clarity converts.
The difference?
Same mission. Same Audience. A Clearer Message.
The new brand and story finally gave potential donors a reason to stop scrolling, lean in, and take action.
You Deserve a Brand That Matches the Power of Your Mission
1
Click “Inquire Now”
Fill out a short form letting us know a little about your brand and the type of service you’re looking for.
2
Put Story To Work
We’ll leverage the power of story to make sure your Brand, Messaging, and Content resonate with your audience.
3
Watch Your Business Grow
When you present a clear, consistent message, it resonates with your target audience and your business grows.